Unified solutions for modern accommodations

Connecting operations, elevating guest experiences

We focus on streamlining the daily workflow for properties of various scales. Through our joint collaboration with Protel, we integrate booking management, service coordination, and internal analytics into one clear overview. This allows teams to focus on creating memorable moments rather than managing spreadsheets. We believe in simple tools that solve complex operational challenges.

Connecting technology with hospitality

We develop structured solutions for properties looking to modernize their reservation handling. Our joint solution with Protel creates a centralized environment where booking data flows seamlessly to the staff who need it most. We analyze common pain points, such as duplicate reservations or delayed guest responses, and address them through intuitive design. The goal is to reduce manual entry and the errors that come with it. We provide the framework, and our partners bring the hospitality.

Beyond reservations, we focus on the physical aspects of guest service. Working alongside Protel, we help coordinate housekeeping schedules and maintenance alerts through the same interface used at the front desk. This creates a closed feedback loop where completed tasks are instantly marked and visible to all. We also assist in setting up internal review logs so properties can track their own performance metrics over time. Our aim is to support consistent service delivery, day in and day out.

Built for efficiency

We eliminate the friction between different operational departments. Instead of juggling multiple platforms, your team works from a single source of truth. This clarity reduces response times and minimizes miscommunication. Ultimately, it creates a calmer, more organized work environment.

Centralized Dashboard

All incoming requests appear in one place. Your team can prioritize tasks without switching between different tabs or systems.

Guest Journey Overview

See the entire guest timeline from reservation to departure.

Team Coordination

Housekeeping, maintenance, and front desk stay aligned throughout the day.

Simple systems, significant impact

We believe that complexity is the enemy of consistency. When operational systems become too complicated, staff stop using them correctly, or worse, find workarounds. Our philosophy centers on reducing the number of clicks and decisions required to complete a task. We prioritize clarity in design and language over flashy features. A tool should never require a manual to be understood.

Hospitality is a human industry, and technology should serve people, not replace them. We view our role as providing support structures that allow staff to focus on genuine interaction. By handling the administrative load, we free up mental energy for creativity and care. We also believe in continuous iteration, listening to feedback, and refining our approach. There is no finish line in the pursuit of smoother operations.

About Us 

We started AssaAlliance to solve a problem we noticed during our own time working in large-scale properties. Managers had access to booking software, but staff had no insight into guest preferences until the moment of arrival. By joining forces with Protel, we saw an opportunity to bridge the gap between the data collected and the data actually used. Our team decided to build a bridge between these two worlds. We are not developers chasing trends; we are operators fixing what we know is broken.

Our collective is made up of individuals who have managed front desks, led housekeeping teams, and coordinated maintenance schedules. Our shared work with Protel is grounded in this experience — we understand the pressure of a sold-out night and the quiet satisfaction of a perfectly executed turn. This experience shapes every part of how we build and support our tools. We do not believe in technology for the sake of technology. We believe in tools that respect the user's time and intelligence.

Our Blog

The Cost of Silent Mismatches

When booking details don’t match room availability, stress levels rise on both sides of the counter. We explore how small data discrepancies often lead to the largest guest frustrations. These mismatches usually occur when systems update at different speeds. By centralizing the reservation log, properties can catch errors before the guest arrives. This article discusses preventative communication habits for front desk teams.

Preparing for Peak Seasons

High occupancy periods test the limits of any operational workflow. This piece outlines how to prepare housekeeping and maintenance teams for increased volume. We look at how centralized task lists help prevent rooms from being overlooked. The article also covers how to adjust check-in procedures without adding stress. Real-world examples show how preparation reduces last-minute scrambling.

Understanding Guest Service Trends

Guest expectations shift gradually, yet many properties rely on outdated service models. We analyze current preferences regarding contactless communication and personalized room setups. The data suggests that guests appreciate efficiency just as much as extra amenities. This article helps teams identify which service touches are most valued today. It encourages a shift from guessing guest needs to knowing them through organized data.

Building an Internal Feedback Loop

Staff feedback is often the most underutilized resource in property management. We discuss why maintenance and housekeeping teams rarely get a voice in purchasing decisions. This article proposes a simple monthly review system to capture ground-level observations. When staff feel heard, their attention to detail improves naturally. We provide a template for starting these conversations internally.

Our Approach

Our approach begins with observation rather than assumption. We spend time understanding how a property currently manages its workflow before suggesting any changes. Every property has unique rhythms and unofficial protocols that have developed over time. We respect these established methods and work to enhance them, not erase them. This collaborative start builds trust and ensures higher adoption rates.

Implementation is a gradual process. We introduce changes in phases so teams are not overwhelmed by new interfaces. Our focus is on stability and reliability rather than rapid deployment. After integration, we continue to monitor usage patterns and ask for honest feedback. We adjust the configuration based on what the daily users tell us. This creates a system that evolves alongside the property itself.

Partners, not just providers

We do not offer generic templates; we adapt our framework to fit your specific team structure. Our experience comes from real shifts worked in high-pressure environments. We communicate in plain language, avoiding technical jargon. You get a partner who understands that a clean room and a warm welcome are the only metrics that truly matter.

Experience meets adaptability

Operational Background

Focus on Training

Tailored Configurations

FAQ

We have compiled answers to the questions we hear most often during consultations. These cover setup timelines, compatibility with existing habits, and daily usage. If you have a specific scenario not listed here, we welcome direct conversations.

The initial setup typically takes between one and two weeks. This includes configuration, data import, and team orientation sessions. We move at the pace of your current operational schedule.

Yes, our framework is designed to consolidate information from various sources. It does not replace your booking channels but brings their data into one organized view.

We operate on flexible engagement terms. We believe that our service should prove its value continuously rather than through contracts.

We follow standard industry practices for access controls and data encryption. Access is limited to specific team members you authorize.

Yes, we provide group orientation sessions and written guides. We also offer quick refresher sessions when you hire new team members.

We log all partner suggestions and prioritize them based on frequency and impact. Many of our current features originated from partner requests.

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Contacts

Address

200 Lexington Ave, New York, NY 10016

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